I laughed off this recent phenomenon and the Internet viral fame of the helmet. I figured this would die out within days, and the calls and emails would stop. I couldn’t have been more wrong. The demand grew to the point that I could not say no to the requests. PlebaniBuilt was formed overnight. The website domain I had retained for my metal artwork, custom car builds, and history in the motorsports world became the central hub for my custom welding helmets.